Full Service Chimney Sweep — a 9-page chimney & hearth site in Ringgold, GA.
A standard Rad Sites Co website build for a 37-year family-run chimney and hearth business in Ringgold, Georgia — 6 service pages, product and installation galleries, full schema, and local SEO across 16 cities in TN & GA. A $1,000-tier build, live at fullservicechimneysweep.com.
Heads-up: this case study is about the standard $1,000 RadSites website build. It is not the separate Chimney Booking System offer — that's a different product with its own pricing and tooling.
- Custom 9-page chimney & hearth build, designed from scratch
- 6 dedicated service pages, each with its own photography
- Product & installation galleries on every service page
- HomeAndConstructionBusiness schema with full service catalog
- Local SEO with geo targeting across 16 cities in TN & GA
- Trust signals — BBB A+, testimonials, 37-year history
- Mobile-first responsive layout with tap-to-call
Why this project mattered.
A chimney and hearth site has a specific job to do. The homeowner on the other end is almost always anxious — there's smoke in the house, a stain on the ceiling, a draft that won't go away, or an insurance inspection coming up. They're trying to answer three questions in under a minute: do these people know what they're doing, do they cover my town, and can I trust them in my home?
Full Service Chimney Sweep already had the answers — 37+ years in business, BBB A+, and a real service area across North Georgia and the Tennessee Valley. They just needed a site that said all of that clearly and then got out of the way.
That was the brief for the whole build: a trust-first site that covers the services and service area without burying anything.
What Rad Sites Co built.
A fully custom 9-page site — no templates, no page builder, no monthly platform fees. Every page is hand-coded HTML, CSS, and JavaScript, structured around the client's actual services and territory. This is the standard $1,000 RadSites website build — the same offer any other client gets.
9-page custom layout
A home, about, contact, gallery, and six dedicated service pages — organized the way a homeowner actually shops, not the way a generic template would arrange them.
6 service pages, each standalone
Every service gets its own page with its own copy, its own photography, and its own call to action — not stuffed into a single catch-all "Services" list.
Product & installation photos
Every service page carries real product and installation imagery so homeowners can see actual work before they pick up the phone.
HomeAndConstructionBusiness markup
Full JSON-LD structured data with a complete service catalog, so Google can read the business as a real local home-service company — not just a page of text.
16 cities across TN & GA
Geo targeting wired into the site so the business shows up for homeowners searching from across the greater Chattanooga metro and North Georgia.
37 years, BBB A+, testimonials
The trust signals a home-service business lives on — tenure, accreditation, and real customer words — placed where anxious homeowners actually look.
What a home-service site actually needs.
This is the playbook the Full Service Chimney Sweep build follows — and what most chimney sweeps, hearth installers, and multi-service home trades should expect from a website:
- Trust signals above the fold. Years in business, accreditation, and reviews — because homeowners are deciding whether to let strangers into their house.
- One page per service. Not a bullet list buried on the homepage. Each service gets room to breathe, with its own photos and its own CTA.
- Real photos of real work. Installation shots and product galleries — not stock images — so the work speaks for itself.
- Clear service-area coverage. If you serve 16 cities, the site needs to say so in a way Google can read.
- Phone number in the header. Home-service customers tap to call. The number should never be more than one tap away.
- Schema for local SEO. Structured data so search engines understand what the business does, where it does it, and who it serves.
- Mobile-first. Most chimney and hearth searches happen on a phone, often from a room that has a problem in it.
Thanks Jacob for all your hard work on my site. Everything turned out looking fantastic. I appreciate your high attention to detail and will definitely recommend you to anyone needing website design.— Full Service Chimney Sweep · Ringgold, GA · Chattanooga metro
If your business runs on trust, covers a real service area, and sells several distinct services — this is the playbook. The Full Service Chimney Sweep build maps cleanly onto a few specific kinds of local businesses:
Chimney sweeps
Inspections, cleanings, repairs, and liners — each with its own page, gallery, and call to action.
Fireplace & hearth installers
Product-heavy businesses that need installation galleries and a real service catalog, not a one-page brochure.
Multi-service home trades
Contractors whose offering splits cleanly into several specialties — HVAC, roofing, masonry, or similar.
Trust-heavy local businesses
Long-tenured operators whose tenure, accreditation, and reviews are their real marketing — and need a site that shows it.
Want a build like this?
$1,000 for a full multi-page site. $300 for a one-page starter. Flat. No monthly fees, no contracts. See pricing → or see more of our work →